Andrej Jovanović and Bojan Miovanović are majority shareholders, each bearing 49,9% of total emission.
They started their joint career by founding Marbo Product company. Their professional and skilful management made Marbo an undisputed regional leader in the snacks industry, in Southeastern Europe.
Marbo took the leading position by producing and developing brands Chipsy, Clipsy, Pardon, Max, Minut, Gud. These were soon recognised by multinational corporation PepsiCo, which acquired Marbo in 2008.
Before selling Marbo, in 2006 they also started a company whose portfolio included the farm Maglić, the factory Ikarus and an elevator company David Pajić Daka.
In 2012, they took part in founding the Private health sector Medigroup, where Milovanović is a member of the supervisory board, and in 2014, they ventured into property development they named A block, at the time the biggest business-and-residential project in Belgrade.
In cooperation with the investment fund Mid Europa Partners, they acquired Imlek, Bambi and Knjaz Miloš. Jovanović assumed the leadership of the group via the novel company Moji Brendovi, where he is general manager.
In early 2016, they became owners of KBM bank from Kragujevac, and in 2017 they took over Findomestic bank from BNP Paribas bank group, subsequently merging them into Direktna banka ad Kragujevac.